Signal creates sponsorship idents to run across Sky for Schwarzkopf

Signal has created 42 sponsorship idents for Schwarzkopf’s Live Salon Style to top and tail women-oriented programmes across Sky channels. Using stills, existing assets and 2.5D, the idents use an over-arching creative idea which was as adapted to work across 12 programmes and genres: Drama & Romance on Sky Movies, Cougar Town, Grey’s Anatomy, Drop Dead Diva, Four Weddings, Unforgettable, Bones, Secret Circle, Ringer, House, Hot in Cleveland, Nikita.