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Signal pioneers branded night of TV entertainment
Signal conceived and produced 15 x 3-minute mini-episodes to span a whole night on 4Music, billed as 'Ultimate Girls Night In'.
In a UK media first masterminded by MEC and Bauer Media, client Schwarzkopf took over every commercial break 18.00-23.00 on September 17.
The brief was to deliver innovative creative work which made the most of the unique media schedule.
Rather than make traditional commercials, we made a sequence of entertaining make-over episodes, with cliffhanger endings.