CheFHM

Client: Ocado/FHM
Agency: Bauer Media and Frank PR
Platforms: online (FHM.com and Ocado.com)

• 20 x 3'00"
• Devised and created a series of videos featuring bloke-orientated recipes, from romantic meals to giant sandwiches
• Presented by award-winning chef Arthur Potts Dawson
• Part-funded by Ocado
• At the end of each video, a link on the FHM page takes you directly to the Ocado website into a branded shopping aisle. By clicking one button, you can buy all the ingredients you've just seen in the branded video