Diplomas

Client: COI
Agency: Bauer Advertising
Platforms: TV (4Music) + online (yp.direct.gov.uk/diplomas)

• 6 x 1'00"
• Client wanted to promote the new government diploma courses to a youth audience
• We created 6 informative and engaging interviews with people working in: Hair & Beauty; Creative & Media; Engineering; Construction & the Built Envirnoment; Sport & Active Leisure; Business Admin & Finance
• TV commercials had an inspirational documentary feel. They featured real people doing their day-to-day stuff in interesting jobs, talking abou the relevance of the diploma course to their industry