FHM Stand-Up Hero 2010

Client: FHM/ITV4
Agency: none involved
Platforms: TV (ITV4) and online

6 x 60' TV documentary + many 2'00" online video clips

Client wanted to emphasise FHM's 'funny' brand value and go big following a succesful pilot.

We organised a nationwide online search to find the UK's best stand-up comedian who had not yet had significant TV exposure.

Series revolves around 5 regional finals and a final, each featuring 5 comics, hosted by Brendon Burns, in front of a live studio audience. Series features many big name judges and pundits including John Thomson, Vic Reeves, Ed Byrne, Ronnie Ancona and Phil Jupitus.

Signal co-production with Steve Coogan and Henry Normal's production company Baby Cow.