FORD ‘Start More’

FORD ‘Start More’
Client: Ford/Bauer Media
Agency: Mindshare/Ogilvy
Platforms: Facebook online

5 x 4’00” videos

Branded entertainment designed to sit at the online heart of a £4m multi-platform campaign for the launch of the new Ford Focus.

The client wanted compelling, shareable content designed to entertain a social media audience.

Signal devised and produced five engaging and action-packed videos. Presenter Tim Lovejoy stars with his buddy Robbie Knox in a UK road trip comprising adventures in the worlds of music (with indie band The Enemy), food (with gastronaut Stefan Gates), gadgets (with Gadget Show host Ortis Deley), driving (with champion stunt-driver Paul Swift) and sport (with UK golf trick-shot champion Jeremy Dale).

Other media used in the campaign feature a push towards the Facebook hub, where the videos are hosted.