FHM’s 100% Useful Guide to

Client: Nivea
Agency: Carat
Platforms: online

• Branded entertainment campaign to establish acceptance of cosmetics as part of the tool-kit for young men
• 30 x 2’30” how-to guides, e.g. ‘The Ultimate Morning-After Breakfast’, ‘How to Tie a Bow-Tie’, ‘The Perfect Shave’. Product placement of Nivea-branded items
• Made specifically for FHM.com. Was also syndicated widely via Brightcove
• AOP Award nominated