Pot Noodle Gti

Client: Unilever
Agency: Mindshare
Platforms: online

85 x 2’00”

Pot Noodle Gti is designed to appeal to lads preparing for a big night out. Mindshare created a series of live challenges to take place in northern city centres. The challenge was: ‘Get ready to go out in two minutes flat’. A range of props, a lot of slapstick and some high quality vox-pop banter was involved. Signal is filming the action and uploading videos to Pot Noodle’s YouTube Channel and Facebook. Signal also captured audio for Bauer to create radio promotions.