Client: 20th Century Fox

Agency: Mediacom/Bauer Digital

Platforms: TV (4Music) and online

1 x 4'00" viral + 2 x 10" TV commercials

Video viral designed to promote the movie. Application allowed users to upload a photo of themselves into a video viral, giving the impression that they were being chased by a predator. We combined existing trailer material provided by Fox with newly originated HD film shot on thermal imaging cameras. We also made 2 x 10" TVC's promoting the online campaign