Sims 3

Client: 4Music and Bauer Media for EA Games
Agency: Mediacom
Platforms: TV (4Music + Living TV) + online (EA Games YouTube channel)

• Branded entertainment/promotion
• 3 x 60"
• The brief was to promote the release of the world's biggest-selling PC game
• Rather than make traditional commercials. we devised and created three spoof mini-documentaries, each featuring a professional who indulges in a more interesting life via Sims