Streetdance: The Search

Client: Schwarzkopf/Got2B/Henkel
Agency: Mason Williams
Platforms: online

150 x 1’00”, 15 x 3’00”

Signal is filming Henkel’s nationwide search for the UK’s best street dancers. The winners, to be selected at a London final by celebrity dance judges, will form a new crew and go on to be filmed as their career starts up. The competition was created by Mason Williams for Henkel brands Schwarzkopf XXL and Got2B. Signal is filming the talent search at shopping mall venues around the UK, as well as editing and uploading the performances for viewing and voting within hours of completion.