Ultimate Girls Night In

Client: 4Music and Bauer Media for Schwarzkopf
Agency: MEC/DDB
Platforms: TV (4Music)

• Branded entertainment
• 15 x 3'00"
• A UK media first.
• Client took over every commercial break on the UK's biggest music TV channel for a whole night (18.00-23.00).
• The brief was to deliver innovative creative work which made the most of the unique media schedule.
• Rather than make traditional commercials, we made a sequence of entertaining make-over episodes, with cliffhanger endings.
• We worked very closely with regulatory authority Clearcast to push boundaries without breaking them.